User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the group managing the project. UX best practices promote improving the quality of the user’s interaction with and perceptions of your […]
First of all. What is user experience? Let’s look at it from a visitor’s perspective. When someone visits your website, how comfortable your website is? Did they get what they visit the website for? Comfortability can concerns how easily they can navigate through your website: Is there a visible toolbar with clear categories? Are the […]
In this article, I will talk about how to build a huge number of backlinks to your website, and also tell you about the links that can potentially hurt your rankings. Good backlinks are sending traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends […]
I think it’s fair to say that many SEO practitioners would agree that it’s one of the most difficult components because the days of easily building hundreds or thousands of effective links are long behind us. Earning high-quality links from trustworthy and authoritative websites — the kind of links that are necessary to improve organic […]
Although the latest Penguin update, a Google algorithm change targeting sites with low quality backlinks wasn’t as large as its previous iterations, it still proves that the search engine is at war with those trying to manipulate their rankings. At the same time, you need links. It doesn’t matter how well your new site is […]
Links essentially act as votes for the sites they link to. When I link to a site, I’m saying I like that site and that I think it has value. It’s an easy way for search engines to assign value to various sites. When a lot of people link to one site, it must be […]
If your site ranks high in the first page of results, you will definitely get more visitors clicking on it than if you were on the second or third page. How can you get yours on the first one? This is done using Search Engine Optimization (SEO). It is a process of optimizing a website […]
How hard is it to come up at the top of Google search results? Every business and website owner dreams of ranking number one on Google. The reasons are clear: reaching that top spot (or even one of the top three spots) would mean increased traffic to your site, visibility and the potential for sales to catapult […]
You’ve just built your new site and optimised everything possible including your custom image sizes, and then you hand it over to the user. Two weeks later you get the “Why is my page speed so bad?” or “Why is the page taking so long to load?” questions. You go and check the website and […]
Over time, as new websites are launched, URLs are changed and pages are removed or unpublished, broken links begin to litter the search results, and significantly impact the rankings of websites. As an SEO, one of the first things you learn is that broken links are one of the biggest no-no’s in our digital world. […]
This article is designed to help you uncover potential reasons why you might be having trouble with Google not indexing your site. Sometimes the issues can be a quick fix, however, there are times when you must dig deeper to uncover the true cause of Google not indexing all of your web pages. What is […]
There are a couple of possible reasons why Google is slow when spidering your site. The first might seem obvious: if Google doesn’t find enough (quality) links pointing to your site, it doesn’t think your site is very important. The other reasons are technical: it has too much to crawl on your site, your site is […]
If you want a ton of traffic – you have to make your content “contagious”. By saying “contagious”, I mean the kind of article that makes the reader want to share it with someone else. If the article is “contagious”, it will naturally amplify any initial traffic that you bring to it: As you can […]
Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in search engine results pages. An SEO analysis tells you what the biggest obstacles to your site’s rank are so you can focus your efforts on the issues that will have the biggest impact […]
Ahrefs has so many features that you can get lost and resort to simply staring at your own links – maybe rank tracking a few keywords. Here’s the guide to how to use Ahrefs that I wish existed when I first signed up. Ahrefs Glossary Every piece of software has its own little universe of […]
Here’s what happens when we write about a new link building tactic on a blog: a small percentage of the people reading it–the black hats looking for shortcuts–immediately start cooking up schemes to abuse the living sh*t out of it. One of the only reasons I’m doing it is because I don’t think it’s remotely […]
One thing I‘ve found while writing my SEO blog, there’s always a huge number of suggestions about how to build links. Certainly we should know how to do the skyscraper technique, be good enough at writing for guest blogging and be creating great content on our own sites. But, within our niche, we should be […]
Gone are the days where guest posts built quality links. Google, fortunately, has shown there is a high enough risk to publishers to make sure they only let experts sharing good content to publish on their blog. This has pushed things back to the way they should be, and that is for businesses to think […]
Link building is the most important factor in SEO. However, before getting into any link building strategy, Lean on your PR team. Many times, your company is already paying for them. They are a natural link builder. Leverage their publicity skills to build authority backlinks. Don‘t have a PR team? That is ok Look at […]
When referring to Search Engine Optimization (SEO) terminology, white hat SEO refers to techniques and tactics that focus on giving the human audience a good, relevant experience, rather than using tactics that trick search engines in an attempt to manipulate their rules and policies. By focusing on people first, and search engines second users are […]
