Links essentially act as votes for the sites they link to. When I link to a site, I’m saying I like that site and that I think it has value. It’s an easy way for search engines to assign value to various sites. When a lot of people link to one site, it must be because that site has value, right?
Well, this has been exploited quite a bit over the years, as you can imagine. One of those ways, for example, as to build a whole bunch of sites you controlled and have them all link to your own site. These networks of private sites could be turned in any direction you wanted, and people would sell their services as ranking boosters. All of this led to Google implementing various ways to control for abuse and demote such sites.
Getting natural or organic backlink is something you earn, so your efforts have to be phenomenal and so luring that linking back is achieved without having to pay or ask someone. Here are the methods to get quality organic backlinks:
Make Your Content Targeted and Purposeful
Before you set out creating content, you may first want to check if anyone might be interested in republishing or linking back to it. Recycling the same old topics can be useful for maintaining the consistency of publishing, but the creation of natural backlinks requires you to offer something new, something juicy.
Therefore, you may first want to make a list of websites that gather your target audience and consider the types of content they might find interesting. For example, if you want to be featured on a website that publishes industry news and research, consider developing a newsworthy research on the burning topic.
This is, of course, easier said than done, but approaching content creation this way can get you much farther than sticking to the same content forms all the time. A single white paper or ebook can bring you more natural backlinks than any of the generic 500–1000 words post that can entertain your audience only for a limited period of time.
Great content can be done in the following ways:
a) Stir a controversy:
Controversial topics tend to grab the eyeballs faster than others, and you can easily get so many backlinks to your site based on the number of people interested in the topic. Having said this, I would suggest you stay away from the legal side of things.
b) Write a great case study:
Case studies are your observation or log of something that you have been concentrating on since a specific time. Now you write a case study about it on the site.
This type of content enjoys the attention of sites that want to include those details in a project of theirs. This is the safest and the easiest way to get organic backlinks. The backlinks can be obtained by this strategy for years in the future too.
c) Provide facts and figures on a finding:
This is yet a great step to earning backlinks because your facts and figures on a particular topic will be linked by people writing or researching on the topic at the bibliography (the sources found at the end of a book) or footnotes. One man who has earned a huge status as a social media examiner is Dan Zarella, and people never mind paying him a link.
d) Vlogging or video blogging:
Videos are great tools of expressing your ideas and views and are a magnificent way of backlinking. The two most popular video sites hosting millions of videos are YouTube (of course) and Vimeo. These sites have tremendous views and subscriber list, and it is easy for people getting back to your site by the links you provide in the description section.
Guest Blogging
Guest blogging is considered somewhat controversial ever since Matt Cutts declared it dead, but it’s not actually dead. That was more or less just a scare tactic to drive away the worst of the spammers. You can still get valuable links out of guest blogging, you just have to – guess what? – provide great content. Treat any post you write for a site that isn’t yours as if it was yours, and you’ll be on the right track.
The trick is to find guest blogging opportunities that will still give you valuable links. A lot of sites, in response to issues with guest blogging, implemented nofollowed links for their guest posts. A nofollowed link doesn’t give you any benefit, so that guest post is a wash for links. On the other hand, good guest posts can still get you traffic and raise brand awareness, so they aren’t all bad.
Get a “Link To Us Page” or Section:
If you have content worth linking to, there is no harm in making an appeal to your readers to link to your content. This can be done with CTA or call to action buttons or mere providing with banners and HTML codes that when a reader uses on his site automatically links back to yours.
By networking and getting seen in places with potential readers (read linkers):
a) Conferences, live events, and press events:
These are the best places to hang out in if you want to get noticed. Remember blogging is all about exposure. Building connections can help you in getting more friends and eventually they will introduce you to their audiences. This way you are sure to create some real meaty organic links.
b) Forums:
Forums had been the go-to places for all sorts of building connections and link backs to your sites pretty some time back. But after the advent of social media forums have been in the backstage through forum marketing still works if you do it smart.
How to get started with forums:
Conduct a Google search with “your keyword or niche” + “forum” or you can use boardreader too. Once you have access to a community check if they allow signatures or not (because these are the places you will put your links on). If they provide, join them. Write some quality topics and contribute before attaching a signature right away.
c) Q & A based sites:
Sites like yahoo answers have great value when building quality and free backlinks are concerned, provided you give quality service to their reader community. Quora is another one that has achieved great success.
Blog Commenting
This technique can be valuable to getting you links, but not in the way you might think. Blog commenting is a tricky technique, because it’s so often used for spam that many blogs simply disable comments.
The idea is to read relevant posts and leave lengthy comments with value of their own. These don’t need to have links to your site, so long as you actually have a comment profile or Gravatar set up with your link on it. If you DO choose to include a link in the comment, make it specifically valuable to your comment.
The link you want isn’t the comment link, though. These are generally nofollowed. What you’re doing is proving to the blogger that you have valuable insight. The blogger then may link to you in their content, or their social feeds, or elsewhere. You establish a relationship and take it from there.
Social Media Sites:
Social media sites also allow you to put links in your BIO section and have great value as far as SERPs are concerned.
Twitter: Twitter offers to add some links in your BIO section provided they are limited to 140 characters. Try not adding more than three or else it might appear spammy.
Facebook: Facebook personal profile, as well as pages, has a huge potential for adding links to sites that you own.
Google Plus: Google Plus has an unlimited capacity for accumulating your links the only condition being NOT to make it spammy.
Pinterest: Pinterest gives one high-value backlink to your site that you have chosen to be displayed at your BIO section.
LinkedIn: LinkedIn provides an option of three backlinks to your favorite sites along with customized anchor text (though it has little or no value as far as SEO is concerned, using a wise anchor text will provide a great influx of traffic to your site).
Video Marketing
YouTube has a special place in the marketing plans for most blogs. It’s complex, it requires a certain degree of investment into tools and skills, and there’s a ton of competition out there. However, videos have an enduring value that not many forms of content can achieve. Even out of date videos can still attract visitors, much more than out of date blog posts.
The primary benefit you get out of YouTube, in addition to being able to put your link in the description, is that you’re able to reuse blog content. Take an existing blog post, convert it into a script, hire someone to make some basic animations over it, and you’re good to go.
Hub Marketing
Why guest post when you can post on a hub that doesn’t have editorial oversight? Well, the number one reason is because it’s a hub that doesn’t have editorial oversight. Editors keep the worst of the spam at bay. Sites that allow anyone at all to contribute tend to have low quality content and thus low value links.
Some sites, like HubPages, are the last bastions of this model. They’re still packed with content but they’ve managed to stay ahead of the curve, so writing for them can be valuable. Fill out your profile with a link to your site, write high quality content with the occasional link, and you’re good to go.
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