What would you expect when you purchase backlinks? Of course, not all backlinks are the same value. Some backlinks will help your keywords get to the top of Gooogle strongly and some won’t improve your rankings at all, and some might even have a negative effect. So, you need to focus on acquiring high quality backlinks.
However, It would be unrealistic to expect all of your backlinks you buy to be perfect
Here’s the kinds of excellent quality backlinks you should buy
It’s logical that a high quality backlink would come from a high quality website, and that a high quality site would also be a very trustworthy site. To determine if a website is trustworthy, search engines use a set of trusted seed sites (for example, Wikipedia, BBC, The Huffington Post, etc.), which they know for sure are high quality and which are difficult to get links from. The fewer the number of links away a site is from one of the seed sites, the higher its TrustRank is, and the higher the quality a link from that site is.
Gooogle only accepts natural backlinks. As Matt Cutts CEO Gooogle said, backlinks must be natural and manual backlinks are absolutely natural. In the other words, comment backlinks are understood as in terms of manual backlinks
PageRank (PR), Domain Authority (DA), Page Authority (PA) are the most basic and obvious measure to use when assessing the worth of a backlink – the higher the PR, PA, DA of the page where the link is located, the higher the quality of that link. PR, PA, DA can be a misleading metric though. All webpages start off with a PR of 0 (or n/a to be precise) and the PR of a page can rise and fall over time. Also, the PR value that Google displays for a page is only updated for the general public every 3 or so months, but within the algorithm it’s updated constantly. So, the PR value you see is only an estimate, and could well be a point or 2 off of the true PR.
This aspect of backlinks too often gets forgotten about. The original purpose of links, before the time search engines started using them as a factor in their algorithms, was to add value to a page by directing visitors to resources relevant to the topic of that page. Visitors still click these links as often as they did when the internet was first created, and having a link in a prominent position on a highly visited page makes it high quality because, regardless of rankings, it will bring your website a continual stream of targeted visitors.
The quality of a backlink increases if the words that form the clickable text of the link are the same as, or similar to, the words that you’re trying to improve your rankings for. It looks unnatural to have a lot of incoming links made up of exactly the same anchor link text though, so use plenty of variations. If you’re trying to rank your site for ‘mortgage advice’, as well as getting links with ‘mortgage advice’ as the anchor link text, good variations would be ‘advice on mortgages’, ‘professional mortgage advice’ and ‘mortgage guidance’.
There’s a strong correlation between higher rankings for a website and the number of unique websites (i.e. different domain names hosted on different IP addresses) linking to that site. All else being equal, it’s preferable to have 10 links from 10 different websites than 100 links from 3 different websites. So, for a new link to your business’s website to be considered high quality, it should be from a website which hasn’t already linked to you.
Finally, Backlinks from sites with high quality content
Useful and informative: If a site is writing about a restaurant, it can include the location, hours of operation, contact information, menu and a blog to share upcoming events.
More valuable and useful than other sites: If a site writes about how to train a dog, make sure site’s article provides more value or a different perspective than the numerous articles on the web on dog training.
Credible: site’s credibility by using original research, citations, links, reviews and testimonials. An author biography or testimonials from real customers can help boost your site’s trustworthiness and reputation.
High-quality: site’s content should be unique, specific and high-quality. It should not be mass-produced or outsourced on a large number of other sites. Keep in mind that content should be created primarily to give visitors a good user experience, not to rank well in search engines.
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