As a marketer, a large part of my job revolves around the education of my industry – which can be a somewhat daunting task if your industry is the always-changing field of mobile advertising technology.
These sites cover the latest strategies, developments, tips & tricks and technologies that are evolving around the mobile marketing trend. Following these sites will ensure you’re the first to know about the latest news and advancements. Staying at the forefront of the trendy marketing strategies mean you can now better manage your marketing effort with the help of Information Technology.
So instead of keeping them to myself, I thought I’d share some of the best blogs I’ve encountered in the hopes that they may help you, just as they’ve helped me time and time again. In this round-up of top mobile blogs, listed in no particular order, it was interesting to note there are very few independent thought leaders in the space. And, some of those that might have made the cut, are sparse on the regular content updates. So take a look at one (or all) of them, and see if any of your favorites made the list.
1. Mobile Growth Stack
https://mobilegrowthstack.com/
Created by Andy Carvell, former growth manager at SoundCloud and a co-founder of Phiture, the mobile growth stack is a lightweight framework for strategic mobile growth. Carvell turned the framework into a useful blog that you should check out.
2. Mobile Marketing Watch
https://mobilemarketingwatch.com/category/best-practices/
Mobile Marketing Watch, otherwise referred to as MMW is owned and operated by the Los Angeles based communications company, mobileStorm. MMW and its writers cover an array of topics that touch all areas of the mobile ecosystem — everything from advertising, to technology, and even healthcare. Currently, MMW is looked upon as a leading destination for timely news, resources, insight and industry commentary.
3. Mobile Marketer
https://www.mobilemarketer.com/
An industry leader in mobile marketing news, conferences, and advertising. They offer a wealth of resources spanning the space for mobile newbies and experts alike. While some categories are more robust than others, stick with their home page posts and you can’t go wrong.
Mobile Marketer is the news leader in mobile marketing, media and commerce. The website strives to meet every marketing goal that comes their way from all around the world. The website presents well-written articles and insightful analysis from marketers and industry experts. This website is serving mobile marketer all across the world with latest news, in-depth analysis and expert opinion.
4. Mobile Storm
http://mobilestorm.com/resources/digital-marketing-blog/
The Digital Marketing Blog from mobileStorm is a great resource is you’re looking for reports, analysis, and other kinds of data-driven details about the mobile ecosystem. They effectively highlight the available resources and research from the web, and annotate it with their own articulate commentary.
5. Mobile Marketing Magazine
http://mobilemarketingmagazine.com/
If you asked me why I would recommend reading the Mobile Marketing Magazine, my answer would basically boil down to this: creating content is what they do – and they’re good at it. And they probably know it. Enough said.
6. Chief Marketer – Mobile Marketing
http://www.chiefmarketer.com/
Chief Marketer holds its goodwill and popularity for quite a few years now. The website publishes all latest news and trends regarding B2B marketing, consumer marketing, marketing technology, facts & figures etc. For any marketing campaigner Beginner to Pro this website has something to deliver. The website is helping marketers all around the world through interactive blog posts, latest news and trendy marketing strategies.
7. Avocarrot Blog
https://www.glispa.com/blog/
The Avocarrot blog is one primarily aimed at app developers, which at first glance may seem irrelevant to anyone on the demand side of things. However, I’d argue that much of their content educates on how mobile apps, specifically through the use of native advertising, can be a highly effective advertising tool regardless of which side you fall on. Also, their clean and intuitive interface doesn’t hurt.
8. MobileGroove
http://mobilegroove.com/
MobileGroove, as the title of the site suggests, is everything mobile – which always makes me very happy to see. The site is led by Peggy Anne Salz, who is an accomplished writer in her own right. She’s had numerous books and articles about the mobile ecosystem published with great success.
9. Mobile Commerce Daily
https://www.retaildive.com/
The Mobile Commerce Daily takes pride in bringing visitors the best information to help them succeed in marketing. The website presents well-written articles and in-depth analysis from marketers and industry experts. Visitors will get timely news, resources, comprehensive insight and industry commentary.
10. Mobify
http://dev.mobify.com/blog/
Mobify is quite a remarkable product that starts with your existing website. Their open solution allows you “to make any website adaptive to any device: mobile, tablets and more.” Their recent release of Mobify Studio offers a great mobile open source web design solution. With strong e-commerce capabilities, it’s a ideal for customers needing a secure site with a great user experience.
11. Target Marketing Mag – Mobile Feed
http://www.targetmarketingmag.com/
The Target Marketing Mag takes pride in bringing visitors the best information to help them succeed in marketing. Thorin McGee is the Editor-in-Chief of Target Marketing, a magazine and online publishing operation dedicated to strategies for profitable marketing. This website always tries to develop all its editorial contents and its production.
12. InMobi
https://www.inmobi.com/blog/
InMobi is one of the larger mobile players in the international space, and as such their content is robust and well branded. I personally love how “people-focused” their posts are, often piercing the heart of why we advertise in the first place: to engage with the human beings behind the tech.
13. AdMonsters
https://www.admonsters.com/
The Admonsters blog is awesome. Each piece of content is well-written, topical, and drips with personality. And there’s loads of it, covering everything from viewability and ad fraud to ad operations and programmatic buying. I can’t recommend the AdMonsters’ team enough.
14. Marketing Land – Mobile Marketing
https://marketingland.com/
Marketing Land is a daily publication that covers all aspects of the digital marketing industry. The site is led by Editor-In-Chief Matt McGee, who oversees the successful editorial team behind sister publication, Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online.
15. Mobile Today
https://www.techradar.com/pro/mobile-industry
Mobile Today provides the comprehensive coverage of the hottest trends and breaking news that are evolving around the mobile industry. Mobile Today is general news in appearance however; the website provides very comprehensive details and segment wise coverage. The area of coverage includes B2B, devices, franchising, distribution and subscription.
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