The first thing to know is that your content should be about your visitor, not about you.
Nobody likes a person at a party who does nothing but talk about themselves, especially if they’re busy bragging in an attempt to impress you.
The way to get someone to like you at a party is to be interested in them, and have a two-way conversation about the things they find interesting.
Your website is no different.
To impress your website visitors, make sure your content is written for your target customers and has V-A-L-U-E.
Writing for the web is completely different from writing an essay. The first thing you need to put out there is what you do, preferably in a short sentence or with the aid of a photo. Once the user understands what you do, or what you can do for them, they might want to know more details and spend more time on your site.
Develop Content That Is Relevant & Useful
Every search query entered on search engines like Google, Yahoo, etc. by the web user is intended to lead to content that serves the search and offer relevant and useful content that answers the query in the best possible manner.
Though the SEO game might bring your web content into top searches, if the inside is full of irrelevant and outdated information, they will simply bounce back and carry on with their search by switching to other search results that offer them the desired solution and answer for the query.
Good content is USEFUL (to the reader)
Your website visitors are there because they are searching for information and solutions.
They’re not looking for fluff or feel-good content — they’re looking for something they can actually use to make their life better in some way.
Readers will find your content useful if it meets these criteria:
- Helps them understand a real problem they are experiencing
- Answers their questions and clears up any confusions they may have
- Offers actionable information that is easy to understand and implement
- Clearly identifies the benefits and outcomes that can be expected with your solutions and your products/services
Make sure your content is unique and valuable.
To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to their users.
A site that has information that unique and valuable (informative, useful and intelligible) will gain more exposure in the SERPs. Search engines rank higher those websites which try to make a difference (in a good way of course!) and provide real value for people.
Good content is VALUABLE to your reader
The reader should feel they have gotten something that is valuable to them in return for the time they put into reading your content.
Going all out just promoting yourself is not valuable from the viewpoint of your reader.
Your visitors are looking for information that helps them understand things better so they can make better decisions and be more effective at achieving results when taking action.
Give them content that meets this need, and they’ll value it.
Prepare content that appeals to your targeted audience.
Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random audience from time to time. However, your job is not to please everyone, but to create content tailored to the needs of your customers.
Develop a buyer persona before you start investing your resources into content creation. Publish only those pieces of content that matter to your audience.
Remember to make it personal and write for YOUR audience.
One of the words that people respond to very well is the word YOU. Make the user feel like you’ve directed the website to them. How can you help THEM?
When you have finished writing, ask someone outside your sector to read it. This will help you gauge whether you are being as inclusive as you want to be.
Develop Content Short & Crisp
Web audience is a skimmer. They just want to learn everything fast and they love information that with minimum words solve their purpose. A quick glance and review of information is the ideal scenario for this type of audience. Keeping content short & crisp makes it the best version for a web audience. Keep the content to-the-point and take out all the stuffed information that a user can do without. Make your audience the focal point of your web content and see the wonders happening thereafter.
Let Your Content Be Glued To The Topic
By now this is sure that you have had a glance about the web audience, so here’s another fact, they get frustrated very easily. Particularly, if they are forced to scroll through a lot of information to reach out the conclusion of their search query. But this really is not concluded to have a brief content always. If you have a broad topic that requires a good explanation or an elaborate content piece, then try breaking down your content.
Paragraphs, pointers act as a breather for the reader’s eyes & mind and enable them to understand and find relevant information easily. Adding internal links inside your page content is a great SEO strategy to bring the user to other related pages and offer them maximum information on one page. This encourages their liking towards the brand and website.
Best part, this makes your website more user-friendly.
Make your content easy to read.
On the Internet, people tend to scan text rather than read it from cover to cover. That’s why you should provide a clear structure of each piece of content. Use headlines, subheadings, bullets and bolds in the most relevant sections of your copy.
Also, try to make your content a bit more vivid – use pictures, real-life examples, infographics or videos to illustrate information better and make your content memorable. Also don’t forget to place proper keywords throughout the content.
Take care of all duplicate content on your website
Duplicated content – the same content that appears on multiple unique URLs – is not welcome by search engines and can cause a serious drop in a website’s rankings. However, sometimes it’s hard to avoid duplicating content, especially on ecommerce websites where the same product is presented on separate web pages with different size and/or color.
In cases like this, you should use a canonical tag that points out which page should be considered as original in relation to duplicated content. You can also use a 301 redirect to make sure that SEO juice is directed to one website address and not divided into several web pages.
Always Write Like An Expert
Writing down good quality content with good authority adds up the value. When writing about a product or service, no one knows the brand or product/service better than you, so instead of keeping it low, bring up the authority level and let your words speak with expertise.
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