Your competitors will already be ranking with your search engine keywords and they’ll have had time to tweak their content and tune their websites to optimise their search engine ranking positions.

This doesn’t mean you should give up before even you start.By exploring and experimenting with alternative creative methods, the smart online marketeer can use those first few months to build a following based on any number of social channels, reaching out to potentially huge audiences and generating tons of genuine organic traffic.

Plus, the first six months gives him enough time to create and develop an online presence which provides real, quality content and sparks off a wealth of interesting conversations around the web.

Innovation is the secret to finding organic traffic

Okay, so some of these ideas may take a little time and effort but they are more or less guaranteed to get your website the attention it needs to build up a good, solid flow of organic traffic.

And even if you never get that coveted Google ranking you dreamed about you’ll still have a daily stream of potential customers. Placing your entire faith in a search engine is probably not the best way to go. Million dollar businesses can slip off the top of the search page and still carry on with a thriving turnover.

Creating a meaningful relationship with your target audience and planting valuable information around the web is a reliable way of generating serious traffic to your website. Quality content will get you noticed and people will share what you have to say.

Sooner or later, someone will think your downloads will add value to their lives and they will give you their email address. From there it’s just a short step from generating traffic to generating revenue.

But this is just the beginning. In the second part of this article, we’ll talk about how to turn all this organic traffic into conversions.

Give-Aways

When someone comes to your website, the last thing they need is to think they’ve wasted their precious time. Give them something of value they can take away with them. It will make the visitor feel good and ideally will get you their email address.

And as every good web master knows, email add is bring money.

Videos, eBooks, reports and guides are popular freebies that can cause the visitor to bond with your website. Along with traditional SEO approaches, you can announce these giveaways in forums, or places like Quora where your prospects are likely to frequent. This practice will earn you more than a few links. It will earn you leads that are most likely to convert.

In this regards, it’s important that your offer has some kind of value, otherwise your potential customer will feel cheated. Services like Mailchimp provide an automated response that makes signing up an easy and worry-free experience for you and your customer.

Targeted Forums:

Forum in particular are a treasure trove of potential customers. Whether your niche is in the building trade, antiques or baseball cards, there are heaps of target      forums out there where specific groups of people are talking about your range of products and services.

Transparency is key. Set yourself up with a genuine profile and include a custom signature that links back to your site. Next, you seek out the topics where you can add value to the conversation. Your goal is to establish yourself as an expert. By injecting good content into the discussion you can attract the right kind of attention and it won’t be long before people start to turn to you with inquiries and asking for your advice.

The bigger your presence the higher the probability you’ll attract visitors to your site. And the more available you are and the more quality content you can add, the more forum members will want to engage with you and the better known you’ll become.

From there it’s only one click on your link to your website. Do the same with 4, 5 or 6 different forums and you’ll have already generated a steady flow of traffic. In no time you’ll become ‘the expert’ people turn to and conversions that are practically predestined.

Podcast:

If video is not your thing then a podcast might just do the trick. The short, audio productions are perfect for people on the move. Podcasts provide information, entertainment and advertising while your customers are driving or flying, on the bus or a train.

They can simply plug in the headphones, connect to iTunes or an equal equivalent and listen to their favorite channels. And you don’t have to be an audio genius to make your own broadcast.

You may not know how to make all of it work as it’s supposed to be. That’s okay!

SEO professionals with the right kind of knowledge are just a call away!

Wiki-sites

Another great resource to find organic traffic are wiki sites. And not just the main Wikipedia website. Wiki sites are where many of your customers will go to do their basic research about their topic of interest.

You can find your niche wiki or if one doesn’t exist, create your own. Do not, however, use a wiki page to deliver a hard sell. Wiki’s are not the place for a cold pitch. And yes, links back to your mother website are fine and feel free to quote your own facts and figures.

Just make sure the information is correct or you will end up with virtual egg on your face. A little bit of hard work here will have the added effect of establishing your site as something more than a blatant vehicle for sales.

And of course, backlinking is a sturdy SEO tactic that will pay dividends a few months down the line.

Word of caution: And while we’re on the subject of backlinks, public directories used to be rife with unscrupulous marketeers abusing them to create fake content to link back to dubious websites.

To say that Google disapproved is an understatement. Punishment was swift. Directories are where you publish your legitimate business in the appropriate category. It’s usually best to start with local lists and expand from there. Find directories where you can create a profile, explain your product and where possible, insert a link to your website. Profiles should be compelling and original— and not just a copy and paste short cut.

Discounts and Promotion

Everyone likes to think they’re getting a great deal. Offering special discounts is a method particularly well suited to first-time visitors to your website.

An extra 5% to 10% off can be all that’s needed to tip the scales towards a sale. And it’s something you should really shout about.

It should be the first bit of information that catches your visitor’s eye. Guarantees and referral schemes are also good ideas that will captivate your audience. Or how about a special discount for anyone who signs up to your newsletter? Be creative, the only limits are your own imagination.

Power of Videos

More and more websites are using videos to get their message out there. Good video content can be visually exciting, but the written word still has

Its merits. Written articles are a good opportunity to measure response and generate initial interest. Once it’s proved its popularity an article can be easily converted to video.

The production doesn’t have to win Oscars; some basic charts and graphics and a colorful background will generally do the job. And it’s perfectly fine to recycle information from the original article.

Videos are known to hold attention longer than scripts or a block of text. And with popular video sites, you not only get a link and optimized leads to your website, your website also gets links that are highly valued in terms of organic SEO.

Get Reviews

A handful of positive reviews will add a stamp of credibility to your website. Start by steering family and friends to your site and ask for their honest opinions.

You can take advantage of any well-meant criticism by fine tuning functionality, general appearance and ‘feel’ of the pages. Same way, you can   branch out to places ( ideally forums as well as your company Facebook page) where these reviews can be published, as general feedback on your brand or services with a link back to your site.

The practice will earn you visitors that are more likely to buy from you than just click through to your website.

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