For some reasons, this post is not intended to promote paid link building, nor do I personally endorse buying links. Whether or not you choose to buy links is ultimately your decision.
What exactly is a paid link?
When you start talking about paid link building, this is by far the most common question you get asked.
In this article, I’ll be sticking to Google’s definition of a paid link, which is “exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a ‘free’ product in exchange for them writing about it and including a link.”
In the other words, even sponsored guest posts and paid reviews are considered paid links.
As you read this article, you should be aware that even “safer” paid link building strategies risk being considered part of a link scheme and violate Google’s terms and conditions.
Why Do Some Professionals Still Buy Links Frequently?
In the early 2000s, buying and selling links wasn’t just in vogue – it was considered good business. Directories that let you pay for reviews and service companies that allowed you to buy or “rent” links sprung up like dandelions on a lawn.
Then Google brought out the weed whacker – enabling users to report paid links – which forced link buyers and sellers to get sneakier or change tactics.
Over the past decade, buying links has become increasingly risky because Google’s ability to seek and destroy the SEO value of paid links has become uncannily accurate.
That said, it isn’t foolproof. Some companies still resort to paid link building because it’s easier, it’s all they know, or it’s standard practice in their industry.
Today, the rise of organic link building and content marketing has more or less nullified the need for buying links in the SEO industry at large.
SEO PowerSuite’s link building survey, and the follow-up replies by several leading SEO experts, clearly show that creating valuable content worth linking to is considered to be the best way to earn links.
That said, 40 percent of respondents were unanimous regarding their most efficient link building method: creating data- and research-based content.
Given my stance, you can imagine my surprise when my colleagues and I polled 628 different businesses and discovered:
- 22 percent pay for links without disclosure.
- 37 percent pay for legitimate links (e.g. paid reviews with disclosure, official sponsorships, etc.)
Naturally, these results prompted me to dig deeper into paid link building. Finally Words come out to let you know why paid links is a part of SEO
- Why do SEOs and other business owners still buy links?
- What do they consider to be effective paid link building strategies?
- Do paid links actually work?
Just look up some sites’ search results on top of Google. Many of them have been buying backlinks
Wrapping it up
Buying backlinks is a necessary demand in SEO, it’s not a crime, not a wrong way to do SEO. But paid links should be confidential. On the other hand, you need to choose the right seller who provides both quality and natural backlinks to make sure of your site’s safety in SEO
For more details, Please contact us to order high quality backlink packages
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