You might not even have realized that you could find so many ways to use videos and so many tools to help you do it. Some companies use video marketing to promote their brand, products, and services. Other companies create videos to use as a product that they plan to sell on a per-view or […]

Social media is playing a bigger part in mobile video as well, and most of these channels have their own special niche features that make video creation easier and more playful. Instagram’s got Boomerang, Snapchat provides ever-changing lens filters for all your selfie needs, and so on. But these platforms weren’t initially created for video editing, […]

Here are great influencers to follow who speak frequently on the topic of video marketing. We’ve even listed our favorite medium for following their thoughts on the topic. However, since these well-respected thought leaders are often sharing their knowledge and contributing content all over the place, the best way to stay on top of them […]

Blogs about Digital Marketing are an ideal source for staying up to date on the latest developments and learn new insights about all sorts of marketing topics. A good marketing blog offers in-depth analyses, how to guides, industry trends, handy statistics insights, strategy papers, the best tools for the marketing professional and much more. Digital […]

Most marketers try to guess the ideal conversion rate. Many believe that a conversion rate of 3% is ideal, whilst others believe it’s 5%. But, what really is the best conversion rate? Wordstream actually discovered that the highest conversion rates for good landing pages goes up to 11.45%. So, do you want to be like […]

There are several ways for you to discover the insights you need. You can evaluate your data or survey existing customers to figure out what your target audience needs or you can go to the places where they’re already sharing this information—community forums. Community forums are one of the best (and most commonly overlooked) channels that provide marketers with an […]

Instagram is a perfect match for media companies. The network’s vast visual capabilities paired with extensive description space make it a perfect outlet for telling compelling stories. On top of that, Instagram boasts a high organic reach and rewards those with solid strategies with free visibility – a rare benefit during a time in which […]

It’s easy to dismiss AdWords as a failed investment when you see your account performance gradually dipping and your budget falling into the abyss day after day, leaving you with a negative ROI. If you are a do-it-yourself AdWords account manager for your own business, and have never hired a professional manager, here are some […]

The Facebook platform has changed completely in just a few years, and staying up to date with those changes can be a challenge. That’s why we’re highlighting some new marketing tips for Facebook in this article. But Facebook marketing isn’t easy, and we want to make sure you start on the right path. These 9 keys […]

Trust is particularly important if you are running Facebook ads to increase sales of a product or service, because customers are more willing to insert their payment information and complete the purchase if the brand looks trustworthy. Plus, a high degree of alignment among the ads and landing pages typically lowers shopping cart drop-off rates […]

Among all the various keyword research tools, Google’s Keyword Planner can help give you some structure in planning your AdWords strategy. Once laying down this foundation, you can continue to expand into the skies with traffic forecasts, historical statistics, and keyword bidding features. One must keep in mind that although Keyword Planner provides some great […]

Who doesn’t want more blog traffic from search engines? Using the Keyword Planner tool can help you narrow in on what people are searching for. I have found that I don’t always use the same phrases as most people, so I’ll go through and change those phrases. It can also give you ideas for future […]

Social media is also in constant flux and must be monitored and modified at all times. So often franchise development departments will build a social ad campaign then set it and forget it. That philosophy can cost a company a lot of money. In short time campaigns will stop generating results but continue draining your […]

Everyday, when you do digital marketing, you face so many questions about your websites:“What are people doing on my website?”, “How do I know this is working?”, “This this the right content? Visual analytics is marketing’s best-kept secret right now. That’s right—we’re spilling the beans on what makes so many businesses grow quickly and effectively. […]

With Snapchat’s incredibly large user base, a talented advertiser can use Snapchat for marketing to create stories that engage their customers and create a loyal following. We’ll walk you through successful Snapchat marketing campaigns and tips to build your Snapchat account. Count on Leverage to grow your Snapchat prowess. Snapchat as Your Marketing Partner Snapchat […]

According to available business data, only about 1% of businesses use Snapchat for their campaigns. And, that’s a pity. The app has tools and features that cover a broad range of budgets and audiences and encourages creativity. Be a pioneer in your industry and use Snapchat to promote your business and engage with your audience. […]

If you’ve been working in AdWords every day, you’ve probably been impacted by several of the changes mentioned on this list. If you haven’t even heard of these changes, it’s probably a good thing you’re here. Google Built a Tool to Help You Make Better Landing Pages No, it’s not just another landing page tool. […]

These three big marketing tips from experts in the industry. There’s nothing out of the ordinary here. Chances are you already know you should be doing these three things. Maybe you need a reminder, and a focus on making time for them? If so, here you go. Email Lists Shelly Peacock of The Spinbird Group […]

Using these tips, you can drive a lot more sales in both the short term, and the long term. Create a custom call-to-action If you ask me, this is one of Facebook’s best new features. Rather than using the simple box format, Facebook now let you create a personal call-to-action. It’s still hugely underused by […]

Improving your customer retention is often as simple as putting yourself in your customers’ shoes. If you were making a purchase from your website, how would you like to be treated? Think about the things that keep you coming back to your favorite stores, and replicate those same things for your business. Encourage registration Convincing […]