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in Google adwords - 05 Mar, 2018
by Michael - no comments
What should Google Keyword Planner be used for

Who doesn’t want more blog traffic from search engines? Using the Keyword Planner tool can help you narrow in on what people are searching for. I have found that I don’t always use the same phrases as most people, so I’ll go through and change those phrases. It can also give you ideas for future posts.

Some keyword tips suggested before you read everything about what Google Keyword Planner be used for below

Don’t write your posts based on keywords. You want to be original and you. Instead, write your post first and then go the keyword planner and type keywords based on main content of the post. Compare those keywords to the recommended keywords. Then, go back through your post and adjust where necessary

Don’t always pick the keyword with the most searches. It might be better to get all the traffic for a keyword lower on the list than to be far down on the list for the top keyword.

Don’t go overboard with keywords. Google doesn’t like that.

Do use Google Keyword Planner to help you find keywords.

 

We need to use Google Keyword Planner because:

Learn how competitive your keywords are

Competition for ad rank can inflate your ad costs substantially. To get a better feel for what your competitors are bidding on, upload your keywords and Google will give you a ranking for each. The ranking will be either low, medium, or high, based on how many other people are bidding on a particular keyword. This can help you decide what types of keywords are high priorities for your competition as well as give you an idea about potential cost.

Google Keyword Planner

Build new keyword lists by merging other lists together

If you are looking to expand your existing keyword list there is an easy way to find new keyword combinations. In the Keyword Planner, you can insert different keyword lists and it will merge them together to make new combinations.

The Keyword Planner has many great features that can help you think outside the box and strengthen your keyword lists. There are other third-party keyword research tools out there you can try too. Perhaps the best feature about the Google AdWords Keyword Planner is that it is completely free. It’s hard to beat that.

Get keyword ideas

Are you struggling to build a keyword list that is relevant to your business, products, and/or services? The Keyword Planner has a couple of solutions to help you find what people are searching for when looking for your products or services.

In the Planner you can click on “Search for new keywords and ad group ideas” in order to simply tell Google what your product or service is, or by providing a URL for a page on your site that is highly relevant to your business, or selecting your product from a large list of predetermined categories.

The Planner also has an option to refine suggested keywords by adding targeting for specific locations, languages, search networks and even adding negative keywords.

Fill out the information and let Google suggest new ideas that you hadn’t thought of.

Get traffic estimates on a given bid

Want to know how much traffic your keywords could generate depending on your keyword bid? Use the “Get traffic estimates for a list of keywords” feature. Provide a list of keywords to the tool and it will produce a nice graph and table that show you what to expect based on your desired max CPC bid.

In the “Enter a bid” field you can put in a potential bid and the tool will show you daily estimates for clicks, impressions, and ad spend. This is particularly useful when launching new campaigns and trying to decide where to start your bidding.

Discover search volumes

The Keyword Planner can also help you find potential impression volume for a list of keywords you already have. To learn how much volume your keywords will have, use the “Get search volume for a list of keywords” feature.

Insert your keyword list and the tool can provide a search volume average breakdown for each keyword.

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