Online forums and message boards can be fertile grounds for finding new customers or gaining insights from those you already have. Marketers should take these platforms seriously, but not lightly. One misstep and the brand you represent could be tossed out. 1. After spending a few days responding to threads and getting to know some […]

Because a forum can be found for just about any topic imaginable, a blogger who is attempting to sell a product or service can use a forum to promote the blog by simply becoming a registered member of a particular one and becoming friendly with its members. In other words, the subject of your blog […]

No matter how you are planning to engage your customers, personalization is the added touch that will make all the difference. Think about it: Would you be more likely to respond to a text message that says, “Dear valued customer, please fill out our survey.” Or, “Hi Emma, thank you for visiting our restaurant today. […]

The hardest part of content marketing isn’t starting a blog or crafting a clever social media graphic. It’s figuring out how to use content in a way that makes every interaction with your customers more effective—while simultaneously overcoming bureaucratic headaches. Inside large organizations, pulling that off requires an incredible amount of internal coordination and buy-in. […]

Digital marketing is cost-efficient. Of course, badly managed pay-per-click campaigns can burst anyone’s budget; however, the cost of most digital marketing tactics still deliver better ROI than traditional marketing. Another big opportunity for businesses in digital marketing is that it allows you to target an audience that local or international, which makes your campaign efforts […]

This is Facebook’s way to filter through the noise and get serious about showing you what they expect you’ll like/will keep you engaged on the platform longer. They want time on the platform to be more meaningful for the user through meaningful conversations and interactions with friends and preferred pages. What does this mean for […]

Google AdWords is Getting Rid of Review Extensions This Month Why this is important? Having extensions on your AdWords ensures that your ads stand out from competitors and helps increase your quality score. So, by having one of your extensions disappear, your ad rank can be negatively affected. What can you do to solve this […]