Because a forum can be found for just about any topic imaginable, a blogger who is attempting to sell a product or service can use a forum to promote the blog by simply becoming a registered member of a particular one and becoming friendly with its members. In other words, the subject of your blog must be something that is relevant to the topic .
For example, let’s say you want to sell your vast collection of Pokemon cards that you collected as a kid. Joining a forum that discusses the pros and cons of dating online is not going to help you sell those Pokemon cards. However, joining a forum which expounds on the fascinating qualities of Pikachu and Jigglypuff will!
To find the appropriate forums in which you can promote your blog, just use a search engine and type in your blog topic. When you find the ones you think will suit your needs, click on its profile page and describe yourself in a way that is interesting and upbeat. Don’t forget to also add your website address in this area. Then, read the rules to see if the moderators permit the use of signature links. A signature link is vital in forum marketing because this is how you will be advertising your produce or service.
Whenever you post, your signature link will be included at the conclusion of each post you make. In addition, being able to post a signature link in a forum is a great way to take advantage of search engines. Numerous posts from thousands of blogs are often indexed by a search engine which will allow your blog to be directly accessed
For the uninitiated, forums and message boards have a personality of their own. They predate today’s social media and social-networking sites and utilities. There are millions of these sites, populated by users who are often highly opinionated and influential about the forum’s subject matter. That’s why marketers interested in using forums to connect with their target market must be careful about how they spend their time in these sub-cultures of the online world.
Here are eight do’s and don’ts for forum marketers
1. Do register. Look for a “Welcome” or Introductions” sub-forum to introduce yourself. Be honest and ask how advertising and sponsorship works on the site.
2. Don’t post marketing messages right away. You could be banned, and your product or service could be maligned on a site that ranks high on search engines.
3. Do contact the site admin. Send a private message to the site’s owner or head admin, explaining your product and ask about becoming a paid sponsor.
4. Don’t pretend. Portraying yourself as a regular member when your only interest is commercial in nature is likely land you hot water sooner or later.
5. Do consider advertising. You might want to look into promoting your product through a combination of banner advertising and sponsored posts. Many forums have “sticky” threads that they sell to sponsors. These discussion posts are “stuck” atop the forum index to gain maximum visibility.
6. Don’t push it. Incessantly bringing up your product or service when it’s not related to the topic at hand could get you banned. Make sure your message is on topic and engaging. Forums are a hybrid of communication, entertainment, and education. Tailor your message accordingly.
7. Do contribute. Become a valued contributor to the site. Use your account to talk to other members, reply to questions, or to ask your own questions. This way you become a known entity and marketing opportunities become available to you.
8. Don’t ignore criticism. Immediately respond to complaints and criticism. Don’t make it personal. Attack the arguments not the person.
Remember: Internet forums and message board posts are archived and searchable, making this the promotion that keeps on giving. Take advantage of that.
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