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Why are quality backlinks really a crucial factor in SEO

Backlinks affect your SEO and your SERP (search engine results page) ranking. Search engines use algorithms to gather information and rank pages, and they use bots and spiders to crawl your site for content and backlinks. Search engines aggregate the volume and relevance of all of the pages linking to your site which impacts your page rank. So the better the backlinks, the better your SERP.

Quality backlinks are links that point to your website from another website with higher page authority than your current site. For SEO purposes, it makes no difference (and can actually hurt you) if the sites linking to you are all small, low-page-rank sites.

What Makes a Good Link?

Links are necessary to help search engines provide the best results to its users. The best links provide value to the internet. Create unique, original, and relevant content and share it across the Internet. Take part in practices that Google would consider purposeful attempts to naturally build value and authority. Moz recently released an article detailing some of the characteristics of a quality link. To summarize, create links that are trusted, diverse, and relevant. Links are not dead because they help search engines provide better results. Links are necessary, and when you build them correctly, you will help improve the visibility of your website!

What Makes a Bad Link?

Google has created a list of common poor link building tactics. The gist of the list? Don’t create manipulative links that provide zero value. It wouldn’t make sense for a local business in Utah to receive hundreds of links from a website in India. Most websites will receive poor quality links from time to time. This is a natural part of the Internet. Google has gotten better at not counting these links. Stay away from practices that Google would consider a purposeful attempt at deceit and manipulation.

Why Are Links Very Necessary For SEO?

Google is in the business of providing users the most relevant results possible. A critically important factor in providing users with what they want is authority. A higher number of links and the quality of links directed toward your website is the best way to build authority. If you wanted to start your own business and were looking for advice, would you prefer advice from the likes of people such as Steve Jobs, Mark Zuckerberg, and Bill Gates or 25 random people from off the street? Build links from authoritative sites. Five good links outweigh 50 bad links. Google knows authority matters and uses links to determine the authority of a website.

Why Are Links So Important For SEO?

In a study analyzing a million Google searches, A specialist presented these key takeaways:

  • Backlinks are very important for good Google rankings.
  • Authority matters.
  • The number of domains (websites) linking to your website makes a difference. For example, 10 links from 10 different domains is better than 10 links from one domain.

backlinks in SEO
You can see the image, provided by Moz, reports the findings of a study that tested whether it’s possible to rank on Google without links. They found that over 99% of results on the first page had at least one link pointing to the website. If the keyword is more competitive, in general, the ranking websites will have more authority and links. If a specific page on a website showed up in the rankings, nearly 80% of pages had at least one link pointing to the page. A large amount of quality links and authority on a domain can help specific pages on a website also rank, but it is even better to have links pointing to the specific pages. If you want to show up for a keywords in a search engine, it is practically guaranteed that your website needs links.

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