For many years SEO has been, and continues to be, a scary and mysterious monster for many small business owners and even marketers.
But the truth is when you use right tools, all within the same platform, SEO is really easy and fun.
All the scary tasks like keyword research, competitor analysis, rankings, traffic and conversion trends, etc., can be done with a few clicks.
For instance, SE Ranking has been developed with a simple purpose of creating a platform that anyone can use for SEO, regardless of the level of expertise (or the absence of such).
You will get all the tools you need in one platform within the same interface. It includes the following useful features:
- Website ranking – which is 100 percent accurate.
- Keyword suggestions and grouping.
- Backlinks monitoring.
- Website audit.
- Competitor research.
- Automated reporting.
- Page changes monitoring.
- Social media auto-posting.
- Marketing plan (a.k.a., a step-by-step plan for what you need to do to get to the top of the SERPs).
- And more!
Any webmaster worth their salt is constantly reading, watching, and learning more about SEO. Google usually rolls out quite a few big changes throughout each year and while some updates are larger than others, they are all very important to keep up with.
Of course, merely responding to SEO trends and acting after changes have already taken effect is not the most effective way of doing things. Predicting how the face of SEO will look like in the coming months is equally or perhaps even more important than staying in line with the current situation.
So what will SEO look like:
Local Search Ranking & Optimization
On-site and off-site optimization for local search is becoming more important every year.
Local rankings vary from your global rank, so pay close attention to your SEO activities to make sure that you are outrunning your competition at the ZIP code level.
To track local rankings in search engines, use tools that monitor your local pack, maps, and organic search ranking results.
You need to discover how your customers are finding your website, as well as how you can outsmart your competitors.
SE Ranking tracks your rankings on a country / region / city level as frequently as you want.
Ranking & Optimization for Mobile Devices
There is no way to overstate just how important mobile is for all the major tech companies out there, including Google. Users are turning to their phones more and more as the devices most people now hold in their pockets are more than capable of delivering a full-blown web experience.
In the days of old, websites were designed with a desktop-first approach with only a select few individuals focusing on mobile too. Navigating the web on a mobile device was an exercise in patience, especially because web design was still in its infancy and terribly-designed websites were the norm rather than the exception
There is a very good chance that new, mobile-first designs will be a centrepiece of 2018 in web design and SEO. While the line between making websites perfect on mobile but also great on desktop is very fine, webmasters should have been training for this for the last few years.
It is also very important to remember that more and more people are now going online. As such, websites which are designed simply, elegantly, and can run fast even on less powerful devices, will all be rewarded for their efforts.
After all, those in emerging markets may not necessarily have access to great Internet connections or the latest flagships yet they will represent a huge chunk of the market in 2018.
A fact to remember: mobile search is different from the desktop search. Period.
The content of the mobile search can vary from the desktop as well.
That’s why optimizing your website for mobile search is mandatory.
Checking for mobile ranking is also crucial.
A good example of a tool that checks the rankings with 100 percent precision is keyword rank checker from SE Ranking.
The tool accurately tracks daily keyword rankings for mobile results in Google, Bing, and Yahoo. It also provides extra information on search visibility and traffic so you can make timely website changes and optimize your SEO tactics.
To make sure that your website works and looks good when viewed on mobile devices, you can use the website audit tool from SE Ranking.
This will positively influence both your conversion rate and rankings, as Google will consider the adaptive website design (one that fits into any screen size) as another positive factor for ranking since April 2015.
Use Keyword Grouper
Keyword grouping (or clustering) entails collecting keywords into logical groups, so the work toward one keyword group will undoubtedly affect the results of another.
This approach can take your search marketing efforts to a whole new level.
Let’s say you have two search queries – “best computer of the year” and “buy computer online”. How will these two combinations be used: on the same page or on different web pages?
To get an answer to this question you need to analyze your potential competitors and find out whether the ranking pages for these keywords are similar.
It is a really time-consuming task, especially when you are doing it manually.
So use special SEO instruments like Keyword grouping from SE Ranking to get this job done quickly and efficiently.
Sophisticated optimization and smart approaches are keys to successful search engine marketing.
If there are tons of unknown variables, the data can be unclear and your optimization efforts might yield no results.
Keyword grouping is an important part of getting the outcome you want.
It’s been around for quite some time but is not widely used – maybe because not many people understand how to do it and what it’s for.
We encourage you to use keyword grouping tool and see the difference in your optimization.
Employ Custom Competitor Research
You can spend hours in tedious research or you can use tools like SE Ranking’s competitor research tool to help you get insights on how your competitors are running their campaigns and how you can beat them all the way through.
You can go even deeper and get custom competitor data to build your strategies upon.
For example, your client has a moving business that operates in New York. You are researching their competitors in the area starting with ozmoving.com:
Using the standard tool, you can see what competitor keywords are generating the most organic traffic from Google and what queries they are advertising for, as well as get a full view of their ads history:
After that, you can do some extraordinary things.
You’ll have access to all kinds of data – including ads, keywords with the most up to date search volume, and competitive data.
SE Ranking can develop such a database that’s specific to your niche and region. This is something exclusive and is done per project basis. Contact SE Ranking at firstname.lastname@example.org for more details.
Google likes emerging technologies and rewards those who embrace them
In the last couple of years, we have seen a host of technologies emerge in an effort to disrupt the current system and promote new ways of interacting with our devices as well as the web as a whole.
For example, digital assistants have been a part of our Android and iOS devices for a very long time but they are hardly used by a large percentage of the population. Google, however, is among those companies who wish that people would embrace such emerging technologies and have made several investments towards ensuring that future.
Now, with devices like Amazon’s Alexa and Google’s own Home being available at living rooms worldwide, voice search and digital assistants are bigger than ever. Optimizing your own SEO for these is certainly complicated but also very much worth it.
For instance, optimizing content for long-tail keywords is fantastic as it most people do not search with keywords even when they type and far less so when they actually speak to a digital assistant.
Natural language queries are all the rage nowadays and Google will be more than happy to showcase websites which adhere to this trend.
Gone are Google’s giant updates; subtle changes is where you should focus on
Before, webmasters were terrified about Google’s big SEO updates. Websites which may not have followed all the rules to the letter could sometimes see huge hits in traffic and suffer as a result.
If there’s one thing to remember, however, is that those days are gone. Now, you should be focusing on small and subtle changes along with ensuring that your website and its content is simply top notch. Do that, and Google will most certainly take notice.
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