In SEO, content is king but not only content makes SEO, and sometimes other factors remain more valuable than content. Content is not all SEO industry. If you don’t believe in what I said, just do SEO with content alone, you’ll find it madly surprised that content won’t  make your keywords get to the top of Google. So what do you truly have to be interested in SEO?

Googles Algorithms Are Still Harsh But…

Many SEO practices that will still get you into hot water and out of the top of the search results are performed by the uninformed on a daily basis. This is very sad, and totally unnecessary!

You may even have had someone previously do SEO for you. An SEO firm, or consultant, an outsourced team or marketing company and another reason why you are probably reading this page is that things didn’t turn out so well. Am I right?

Building Great Content Is NOT Enough!

The only problem with this is that their algorithm (the way they figure out who is worthy of the top #1 ranked position) is still based, yes even in 2018 on their original foundation principles that they established back in 1998.

So many people today are feeling frustrated by the fact that yes they have built a website filled with great content but still Google doesn’t rank them for much and it’s driving them crazy.

If that is you, and this is the reason why you are reading this post, then honestly, I feel your frustration.

As an SEO consultant of the past 9 years, I have seen my fair share of blood on the tracks when it comes to what Google can do to those who step outside their rules.

Websites that were doing so well, providing a great relevant search result for Google’s visitors, decimated and slaughtered to the 9th page and subsequent sales, profits and businesses down the gurgler. Ouch!

What Is Going On Behind The Scenes With SEO?

Along the way I have kept my ear to the ground and observed what is going on behind the scenes, away from the public eye and the very vocal Google spokes-people and seen what is happening with search results and exactly what is producing them.

Google would loooove you to just create “great content” and “we will look after the ranking” for you. And that is exactly what they claim will work and get you traffic to your website.

You probably are aware, if you have followed their guidelines, that this just plainly doesn’t work.

Google Show You How To Do It – Yes It’s True!

You see people are still doing SEO and it is NOT just build a great website and instant traffic. No, not by a long shot.

There is a way of doing SEO in 2018 that is Google compliant (not by their written rules but by their unwritten rules – a la “who we allow to rank at the top”, rules) and it is way easier than the SEO of the past.

If you have access to the right tools, and a bit of know-how, you can see this for yourself. Really once the veil is lifted it is not hard to see what is really going on.

This Used To Take Loads Of Grunt Work – Not Anymore.

Previously, SEO was a hard slog, back in the days before the Google Penguin update in 2018 and more.

Before you had to build more links to your site than the next guy and they had to be powerful links, from high quality sources. Essentially SEO was like an “arms race” with the biggest force winning.

That is what worked back then. It took a long time and involved a lot of (outsourced worker) hours to pull it off.

Today in 2018 the work required to pull off top rankings is minuscule by comparison. Instead of putting in thousands of hours of SEO work, you can do it all with a small fraction of the time previously invested.

What you need to understand is that there is a precise “right” way to do SEO that actually works and many, many wrong ways that will just lead to frustration.

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