in SEO Consulting - 02 Apr, 2018
by proseo - no comments
The best ways to get out of Google penalty

Imagine, you wake up one fine morning and get a call from the office reporting, “We have lost all traffic,” and your heart stops. It’d be no less than a nightmare… your worst nightmare, in fact.

But did you know this could really happen, at any time?

Whether you like it or not, websites in variety of niches depend on Google for a high percentage of their traffic. If you get hit by a penalty, anywhere from 10% to 50% of your traffic can be wiped out in an instant. According to Matt Cutts, around 400,000 of these kinds of actions are being initiated manually every month by Google. Many other sites are being penalized by Google algorithmic updates—especially the big boys, Penguin and Panda.

Yes, quite a scary thought! But to every problem, there are some solutions for you to get out of google penalty

Regardless of the type of penalty that triggers you, you need to be able to diagnose what caused it and resolve it. These effective tips can teach you how to get rid of any penalties that can hold back your organic traffic.

get out of google penalty

Create content about organic links

Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. To gain visibility across search engines (think ‘universal’ or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Today, there aren’t a lot of free methods left to get organic traffic. Plus, for those that do exist, they often require an incredible amount of technical knowledge. Use relevant and accurate meta descriptions, title tags and alt text throughout your site.

Things to avoid when dealing with search queries

Have you noticed anything different this year when you search for something on Google? The “Googleopoly” seems to be finding ways to monetize everything on their search results (especially for commercial terms) more and more each year. For many of us, the search box has become our entry point to the Web. To get links from high quality blogs, you need to create link-worthy content on your own blog, and then use it as a reference in your guest posts. Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings.

The hidden agenda of keyword research

Never Repeat to much your Keyword with Bold / Emphasis. It makes your article unreadable and hurt user experience. It includes essential elements of technical web mastering, including providing search engines with directives, annotations, and signals for them to efficiently crawl, index and therefore rank a web page. Just imagine a situation where you have a great article with a boring headline that doesn’t trigger emotions or create a curiosity gap. I can already hear the crickets chirping… Gaz Hall, from SEO Hull, had the following to say: “Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan.”

Optimize Your Internal Links

In early December of 2015, Google announced, “With the holidays upon us, we will not release the next Penguin update in the end of this year.” But we can expect the next Penguin update some time in early 2016, and it will be a clear warning for websites with spammy links.

Though external links get the most attention, ignoring the signals you’re giving Google with your internal links isn’t smart. While these might not have a great impact on your rankings, they do heavily influence how Google crawls your site.

Internal links are the ones you have control over. With these links, you can help direct the search engines to pages with higher importance and those thematically related to one another. Your internal links can also be over-optimized, just like your external links.

To keep clean internal link profiles, keep these things in mind:

  • To gain maximum benefit, link webpages that are relevant with each other. It is possible that someone looking for Page 1 could be interested in knowing the content on Page 2 as well.
  • Maintain as much hierarchy as possible in your webpages.
  • Create your anchor-text with generic words (non-descriptive), and avoid using the exact keywords.

Monitor Negative SEO

Negative SEO has become a major concern for webmasters today. I, too, was affected by this unethical practice when one of my competitors tried to create spam links and distribute my content all over the internet for one of my clients’ websites. Unfortunately, it successfully affected the ranking of my client’s website. The competitor then reached out to my client, showed the bad backlinks, and tried to get some work out of it. Since we were already monitoring the backlinks, we had already informed the client that someone was creating bad links.

To defend yourself against this unethical technique and ranking deterioration, follow these steps:

  • Monitor your backlinks profile. The best way is vigilance! Keep your eyes wide open, and check if someone is creating links or visiting your site frequently. Various tools, such as Ahrefs and Open Site Explorer, can be used for manual detection of such activities.
  • Protect your best backlinks. Often, attackers try to remove your top backlinks, usually by contacting the website owners using your name. Keep track of your best backlinks.
  • Report alleged negative SEO tactics. Google’s Disavow tool is a great tool for reporting negative SEO attacks. This allows webmasters to quickly report any suspicious activity on their website. This informs Google about the suspect and helps Google eliminate them after assessing the site.

Avoid Spammy Structured Markup

Schema markup, or structured data markup, can be an effective way to improve search engine content discovery, organic search visibility, and indexation. Some Schema markups get recorded by Google’s Knowledge Graph, which produce Rich Snippets and are visible in local results. These help improve organic search visibility and click-through rate.

However, due to the latest spammy structure markup penalties from Google, structure data can harm your site if not used correctly. According to the new Rich Snippet policies released in March 2015, Google specified that these types of snippets can be applied only on definite items and not on “category” or “list of items” landing pages.

To avoid such penalties, you can follow these tips:

  • Include test markup in the Structured Data Testing Tool. Before appearing online with schema markup, make sure to validate it using Google’s Structured Data Testing Tool. Check for errors, and implement them accordingly.
  • Keep track of the Structured Data details in your Google Search Console (Webmaster) account. This report can help you get an idea of your website’s Structured Data faults and indexation.
  • Confirm if Structured Data implementation matches with Google’s latest guidelines. Review the latest guidelines and policies released by Google for structured data, and strategize your work accordingly.

Make Mobile Usability a Priority

Earlier this year, Google released yet another important algorithm in April 2015: Mobilegeddon, a mobile-friendly update. According to the update, all websites must be mobile-responsive, or else their traffic and ranking will plummet greatly.

To protect you from the havoc of this mobile-friendly penalty, webmasters must follow these practices:

  • Pass the mobile-friendly test. Google offers a mobile-friendly test to help webmasters determine whether or not their site is mobile-responsive. It also has an official Mobile SEO Guide that can tell you what Google is looking for in your site. Your website should be optimized for mobile experience by adopting practices like increasing button and text size, adding additional space between links, changing the layout of elements, matching the page width with the screen width, and increasing the speed of the page.
  • Mobile-friendly images and fonts. Images rule the web. Make sure you use smaller images that can be loaded easily and fully on mobile devices. Use legible font sizes for mobile sites so that reading the website content becomes easy for smartphone users.

Finally, a little bit more of Onpage

On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. Think of it like a roadmap that makes it easier for search engines to crawl and index your site. Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. There are also other Meta Tags that can be used to assist in an orginizations SEO plan.Ad


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