Some strategies simply don’t work anymore due to oversaturation, or harsher content requirements. Which is why we decided to share our insight on the link building tactics you should be using
In fact, link building is one area which you cannot ignore if you hope and eye for high search engine rankings.
It’s been a vital part of Search Engine Optimization.
Moreover, link building is still a vital Google ranking factor.
Today, we share with you Link Building Strategies
Recent years have seen much evolution in SEO techniques.
Once link building used to be in the core spotlight and was considered the most important SEO factor in determining the ranking of a website on SERPs.
Now, the focus has shifted to the “quality of content.”
Moreover, there is no “one thing” that you can focus on increasing your SEO score.
That said, links still maintain their importance and continue to be a central pillar of Google’s core algorithm.
So, link building is critical to the success of any webmaster.
If you want to move your site to the top of Google, then doing link building is a “must” for you.
However, the most important question for any webmaster is to figure out the best and most potent “link building strategies” for improving their website’s visibility on the Internet.
Link building is not as simple as you may think.
Moreover, all links are not created equal.
And you have to focus on creating quality backlinks.
Much has changed as far as link building is concerned.
There was a time when link building required you to write a bunch of articles, submit them to an article submission site and procure a backlink to your site.
However, this no longer works in the post-Penguin era.
Now, you have to focus on building high-quality backlinks the right way. Moreover, effective link building is all about trust and popularity.
So, you have to know about strategic link building techniques that work.
Here, our main focus is on showing you link building strategies that work.
These are link building strategies
So, just be with us as we go on to uncover and detail about link building strategies in 2018.
Importantly for you, we have featured those link building tactics that can be applied to almost all types of websites.
Settle for Quality, not Quantity
Google is going to be even harsher with SEO in 2018. The filtering has become stricter, and any content that doesn’t meet a certain standard is declined. Countless links are lost due to a straightforward error – going for quantity instead of quality.
Get good writers, who will do their research, and on original topics. Find out what Google considers quality content and use it to your advantage.
Be Careful when choosing websites
Certain hosts have a limit on how much authority they give to other websites and blogs. They assign a maximum amount of links that lead back to a certain product or other websites.
And if your content happens to be among those that weren’t in that limit, the host website will assign a “no-follow- tag in the address bar. This is certainly counterproductive to the whole purpose of SEO, but sometimes even visibility counts as enough.
Keep an eye on Non-linking Content
There are blog owners who will post your works without actually working links. Either by accident or on purpose. Don’t consider your work done once the content has been sent.
Check the landing pages as soon as it’s posted, and ensure the links are there and working. Google alerts a great tool for locating missing mentions, and Google image search could help with uncredited/unlinked images.
Broken link building
Broken link building utilizes the phenomenon of broken links that spans the internet.
Broken links come into picture when websites that are pointed throw an error message.
So, when a user clicks on such a link, he or she does not find the web page. Rather, he/she sees an error page.
Broken links are highly detrimental from SEO point of view.
It’s quite usual to find broken links on valuable and high-quality pages.
Broken link building helps webmasters to fix their broken links as it provides them with a superior alternative that they can link to.
Basically, broken link building is a three-step process.
- Researching broken links for finding good targets
- Content Creation
Let’s take an example to show how broken link building works.
Suppose you run a blog on SEO Tactics and want to build links to your blog posts. You find a high authoritative site that caters to SEO techniques.
However, you detect that many of its posts have broken links.
You create high-quality content that relates to their web pages.
You then reach out to the webmaster pointing the broken links on their blog posts.
You further suggest your newer and updated resource as a useful alternative. Finally, the blogger links to your SEO resource page.
So, this process can be done over and over again.
You simply have to find broken links in a blog that relates to your niche.
You can use your existing content as a suggestion for replacing broken links.
However, you can also create new content, especially for broken link building.
Guest blogging is seen as a process whereby you approach other blogs or websites to see if they publish the content that you write on their blog.
Guest Blogging or Guest Posting is still regarded as one of the best ways for building quality backlinks to your site.
However, it demands that you come with quality content so that it is readily accepted by fellow bloggers and get published on his blog or site.
Nowadays, Google penalizes marketers who go about abusing this tactic with low-quality content.
So, you have to take care to create high enough quality content that is gladly accepted as guest posts.
Guest blogging also demands that you search for suitable blogs in your niche that would be eager to publish content that relates to their target audience.
You should supplement your guest post with an author-bio section.
Guest post is used to get links to your blog post as well as to your main domain.
The good thing is that these links are genuine and authentic. You get brand recognition as well as traffic to your site.
Outreach is a link building method that basically involves spreading the word on your behalf.
First up, you need to create an asset which you use to get links. You can come up with a piece of content that can include something like:
- An Infographics
- A how-to guide
- A white paper
- An image gallery
- A video
- A data visualization
When you have these assets, you approach people with a view to earning links to them.
You target people who find them informative, interesting, relevant, or even funny.
Initially, you need to ask for each and every link to your content.
But eventually, you come to a stage where you just need to seed the content with a few key influencers in your niche who are willing to spread the word on your behalf.
The best way to outreach key influencers such as bloggers or websites (to let them know) is to send them an email.
You should keep your message short and simple. Remember to request them to feature your post on their blog somewhere.
For example: “It would be amazing if you can share it on Twitter or feature it on your blog somewhere.”
Lastly, do remember to follow up with those people that you have featured in your blog post.
Press Release websites are another great way to getting quality backlinks to your blog.
However, you should make sure that you come up with a newsworthy and attractive title.
It will make more people interested in your press release.
If properly done, press release sites can get you a lot of quality backlinks.
In fact, press release sites supply content to lots of smaller sites and can be picked up by news sites easily.
It means good exposure and quality links for you.
You should ensure and come up with a link to your website in the body of the press release content.
It will help people reach your website and give out due credit to you.
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