in SEO Consulting - 02 Dec, 2017
by Michael - no comments
How to start keyword research

Latent Semantic Indexing keywords, also known as LSI keywords, are the next group of keywords we’d like to share. These are basically keywords that are related to the primary keywords you are using but are not only synonyms or keywords that are similar to your focus keyword’s meaning.

LSI keywords change with trends and just like Google’s advanced algorithms, they are able to get you true results if used properly. A great example for an LSI keyword is the Oculus Rift one. As you probably know, “Oculus Rift” was a term we all knew of 5 years ago, but nowhere near a VR (virtual reality) device in the making. Today, “Oculus Rift” and “virtual reality” are keywords that go perfectly together because of the recent VR trend and the device named Oculus Rift.

Or if you still prefer the ‘old school’, you can go through the suggested search in Google or try any on this list of great free keyword research tools.

Free Keyword Research Tools

  1. https://adwords.google.com/KeywordPlanner
  2. http://lsigraph.com
  3. http://keywordtool.io/
  4. https://ubersuggest.io/
  5. http://answerthepublic.com/
  6. https://www.hittail.com

What most businesses and individuals are fond of is the basic keyword research. Basically, this research focuses on finding relevant keywords without the help of a specific tool. For example, if the business specializes in roofing and it is located in Toronto, the basic keyword research would deliver some obvious keywords such as “roofing contractor Toronto”, “roofing company Toronto”, “roof replacement Toronto” etc. aside from the main keywords that include “roofing”, “roof replacement” etc.

Basically, the aim of the basic keyword research is for you to get going with the idea of including keywords in your content that are relevant to your business. However, a business which aim is the top search engine spot cannot depend on the basic keyword research only.

The most basic (and advanced) program in the world when it comes to keyword research is the Keyword Planner by Google. And although many people have recently labeled it as outdated because of the new products on the market, it is still the gold standard to which many people look up to.

As soon as the basic keyword research phase is over, the process of actual keyword research can start. This is the part where you can actually identify the smart keywords that may work for your business.

A great place to start looking for smart keywords is Google itself, where you search for your relevant keyword (and location) and see the results, check out the competition.

But most importantly….

A thing that only a few people know is that Google shows a dozen of recommended keywords on every single page. Wondering where are they located?

Well, you only head to the bottom of the actual search page and you will see the ‘Searches related to [keyword]’ part. This is where Google packs some of the most relevant keywords tailored to your search, all of which being great additions to your already searched ones. You can search for more keywords, see the related searches for each result and combine the most relevant ones as well.