When it comes to promoting a new product or service for your business, it can seem like there are endless options. It can be difficult to figure out where to get started and which methods of promotion will give you the best results.
Once you’re up and running, it’s time to start driving traffic to your store and closing sales. Whether you’re trying to make your first sale or you’ve been open for business for a while, it’s always good to find more ways to promote products and services on mobile.
The truth is that there are many ways to promote your business, and what works may depend on your business. Here are the ways to promote what you want to sell.
Create a mobile app
Some smartphone users prefer apps over mobile websites; 20 million apps have been downloaded. You can create an app that provides unique content, produces an e-newsletter, sells products or drives traffic to your business website. App advertising is an option as well. Source: comScore, mobiThinking.
Use Mobile Directories
Get on the “mobile map” by joining a few mobile directories. Make sure that all of your directory listings include a simple description of your services, hours of operation, phone number, address and a link to your website. Sample directories include Google+ Local and Yelp.com
Use your smart phone to grow your email list
To grow your email list via a mobile device, you should focus on the contact moments we have with people using a smartphone. Instead of collecting business cards from people at a conference there are new tools you may want to consider for building an email list. You can use a text to join app that integrates with your email marketing program, a QR Code app which can be scanned to join, or a business card scanning app such as www.Camcard.com, and create a registration app at Go Canvas http://www.gocanvas.com/
Offer Customers an Exclusive Preview
Your loyal customers are a key part of how to promote your product, because they are most likely the first ones who will buy it. Offer customers an exclusive preview of your new product. This can take the form of a private, pre-launch party, an online preview, or a special invitation to test out your latest service. These exclusive offers to loyal customers will make them feel good and keep them coming back.
Use Facebook Custom Audiences
Billions of people are on Facebook, and as an advertising platform, it offers very targeted options for running paid ads. Facebook Custom Audiences in particular, is a useful way to advertise a product.
With Facebook Custom Audiences, you can advertise to your website visitors or email subscribers. These ads tend to be very effective because you know more about who you’re targeting and can tailor your ad accordingly.
Use Facebook Shop Section
You can take your Facebook marketing a step further by adding a Facebook Shop Section to your Facebook page. This option makes it easier for people who discover your products on Facebook to buy them.
If you have a Shopify store, add Facebook as a sales channel. You’ll be able to create your own Shop Section on your Facebook page where fans can learn about your products, look at pictures, and click the buy button to make a purchase.
Once you have permission to contact your customers, you should create the right message to get them to click on your link or opt-in to a specific promotion using text messaging.
Mobile search advertising programs
It’s just like traditional PPC or pay per click advertising, it’s just on mobile devices. Google lets you bid on what you are prepared to pay, either per click or per call from a potential customer. From text to locally-targeted ads and click to call ads, there are lots of options for mobile search campaigns. It works well for local retailers as it’s estimated that 30 to 35 percent of mobile searches have a local intent. Source: mobiThinking.
Share on Social Media
Another way to promote new products and services is to announce and share this on social media. If you’re using the tactics mentioned above, make sure to share any of them on social media, including: customer exclusive events, open houses, trade-in or upgrade opportunities, giveaways, customer reviews and photos. If you find that customers are posting on social media sites like Facebook and Instagram, make sure to share those photos with your own followers to entice people to try out your service or product!
Social Media Contests
Contests, giveaways, and sweepstakes are a very popular tool among top quality marketers. Why? Marketers know that social media contests work!
Social media contests are a fun, easy way of connecting with customers and bringing in more fans for your social media platforms. A simple Facebook contest for example, garners 34% new fans on average per campaign. That’s huge considering that organic reach is low on Facebook!
Instagram giveaways give customers an exclusive chance to be the first person to get their hands on your new product—for free! The giveaway can be marketed all across your social media channels and through email. Run an Instagram giveaway to get more direct traffic, put your business in front of new customers, and for a fun way to connect with fans.
Share Customer Reviews
One of the best ways to promote a new product or service is to let your customers speak for you by sharing reviews. If you take advantage of some of the ideas previously mentioned and offer an upgrade or free preview to customers, ask them to review the new service or product online or to provide a testimonial for you to share. People will be more likely to sign up or try it out if there’s a glowing review from another customer.
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