Having established links are like votes it’s not too hard to understand why links are important. Just like a politician wins an election by securing more votes than other candidates, web pages secure the first position in a search result by securing more votes than other pages. However, unlike a political election where all votes […]

Here’s what happens when we write about a new link building tactic on a blog: a small percentage of the people reading it–the black hats looking for shortcuts–immediately start cooking up schemes to abuse the living sh*t out of it. One of the only reasons I’m doing it is because I don’t think it’s remotely […]

One thing I‘ve found while writing my SEO blog, there’s always a huge number of suggestions about how to build links. Certainly we should know how to do the skyscraper technique, be good enough at writing for guest blogging and be creating great content on our own sites. But, within our niche, we should be […]