Gone are the days where guest posts built quality links. Google, fortunately, has shown there is a high enough risk to publishers to make sure they only let experts sharing good content to publish on their blog. This has pushed things back to the way they should be, and that is for businesses to think seriously about their own content and then use that for outreach.
Once you have your list of niche-specific websites/blogs compiled through competitor backlink research and Google searching, you may then begin the process of outreach, explaining your expertise and offering guest post content.
At some point during all of this, you should also be creating your niche-specific guest post content. When your outreach starts to make connections, you will now have the ability to share your content, and hopefully get it published!”
Here’s the most important warnings that you should take care of when you build links
1. Stop thinking about aggressively building links and instead leverage relationships that you already have, testimonials that you may be able to give, your great content that people may want to talk about or share – and very importantly, that they may want to link to.
2. Don’t forget that your website has likely been around for a whiles, and sites change – a lot. Run an annual audit.
3. Use a tool such as Link Research Tools to find historical links that you had from strong, reputable and trusted websites that are now going to broken pages on your site. Then reach out and ask them to instead point to the correct page, or redirect your old broken page to a new one. This will help both your SEO and your referral traffic.
4. When writing content, don’t focus on just one or two core keywords. Think about the topic you are writing about and consider other related topics.
Create a taxonomy of search words, queries or questions that users tend to have around what you are talking about – and be a resource for them. Keyword repetition does not work anymore; it is all about providing value and Google like to know that your content is in-depth and will satisfy a user’s query.
5. It may be time to audit your old content. Using historical Google Analytics data, look at what articles, blog posts or other pieces of content were most engaging or perhaps received the most referral traffic.
There’s a good chance that these were the ones that were most interesting to people and may give you some ideas on the direction of your future content strategies.
6. Once you start seeing the same author on several websites writing guest posts in the niche you are targeting then search Google for the author’s name. It should pull up all the sites they have written for. Now contact those websites as you know they offer guest posting.
7. Don’t rely only on tool metrics like DR and DA to get backlinks. Look at the referring domains and the site traffic. If you have a lot of quality referring domains and the site is getting actual traffic, then it is an excellent website to get a backlink from.
8. Need immediate traffic to your blog article and social proof? Submit it to “Quuu Promote” in the corresponding category and you should start getting new targeted traffic within days. It’s not free but cheap for the amount of traffic it can send your website.
9. When it comes to link building your primary focus should be on branding. Your goal is to establish and build your brand. Your top priority should be obtaining niche relevant branded anchor text links. The best sustainable approach to link building is to build white hat natural backlinks as if Google did not exist. What I mean by this is don’t simply view links as a strategy to manipulate rankings but rather to build brand awareness and generate genuine referral traffic to your website.
When working to obtain high-quality backlinks, if you can secure links from .edu / .org or .gov web addresses, you will see a bigger bang for your buck on the time spent obtaining those links.
To lock in a .org, you may want to consider volunteering your time or joining the board of directors for your favorite non-profit organization. For .edu’s write an alumni update to your university and ask to be included in the online version of alumni news and notes.
The hardest backlinks to obtain are typically .gov as government agencies are unlikely to ‘sponsor’ a specific business. Ask your local library or workforce career center if you can provide a presentation with a blurb on their calendar or website.
Finally, try to get backlinks in the most natural way. Google always loves everything natural. So , do not act like a fool as spamming links or black hat link building tips.
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