Among all the various keyword research tools, Google’s Keyword Planner can help give you some structure in planning your AdWords strategy. Once laying down this foundation, you can continue to expand into the skies with traffic forecasts, historical statistics, and keyword bidding features. One must keep in mind that although Keyword Planner provides some great […]
Who doesn’t want more blog traffic from search engines? Using the Keyword Planner tool can help you narrow in on what people are searching for. I have found that I don’t always use the same phrases as most people, so I’ll go through and change those phrases. It can also give you ideas for future […]
Social media is also in constant flux and must be monitored and modified at all times. So often franchise development departments will build a social ad campaign then set it and forget it. That philosophy can cost a company a lot of money. In short time campaigns will stop generating results but continue draining your […]
Everyday, when you do digital marketing, you face so many questions about your websites:“What are people doing on my website?”, “How do I know this is working?”, “This this the right content? Visual analytics is marketing’s best-kept secret right now. That’s right—we’re spilling the beans on what makes so many businesses grow quickly and effectively. […]
With Snapchat’s incredibly large user base, a talented advertiser can use Snapchat for marketing to create stories that engage their customers and create a loyal following. We’ll walk you through successful Snapchat marketing campaigns and tips to build your Snapchat account. Count on Leverage to grow your Snapchat prowess. Snapchat as Your Marketing Partner Snapchat […]
According to available business data, only about 1% of businesses use Snapchat for their campaigns. And, that’s a pity. The app has tools and features that cover a broad range of budgets and audiences and encourages creativity. Be a pioneer in your industry and use Snapchat to promote your business and engage with your audience. […]
If you’ve been working in AdWords every day, you’ve probably been impacted by several of the changes mentioned on this list. If you haven’t even heard of these changes, it’s probably a good thing you’re here. Google Built a Tool to Help You Make Better Landing Pages No, it’s not just another landing page tool. […]
These three big marketing tips from experts in the industry. There’s nothing out of the ordinary here. Chances are you already know you should be doing these three things. Maybe you need a reminder, and a focus on making time for them? If so, here you go. Email Lists Shelly Peacock of The Spinbird Group […]
Using these tips, you can drive a lot more sales in both the short term, and the long term. Create a custom call-to-action If you ask me, this is one of Facebook’s best new features. Rather than using the simple box format, Facebook now let you create a personal call-to-action. It’s still hugely underused by […]
Improving your customer retention is often as simple as putting yourself in your customers’ shoes. If you were making a purchase from your website, how would you like to be treated? Think about the things that keep you coming back to your favorite stores, and replicate those same things for your business. Encourage registration Convincing […]
Online forums and message boards can be fertile grounds for finding new customers or gaining insights from those you already have. Marketers should take these platforms seriously, but not lightly. One misstep and the brand you represent could be tossed out. 1. After spending a few days responding to threads and getting to know some […]
Because a forum can be found for just about any topic imaginable, a blogger who is attempting to sell a product or service can use a forum to promote the blog by simply becoming a registered member of a particular one and becoming friendly with its members. In other words, the subject of your blog […]
No matter how you are planning to engage your customers, personalization is the added touch that will make all the difference. Think about it: Would you be more likely to respond to a text message that says, “Dear valued customer, please fill out our survey.” Or, “Hi Emma, thank you for visiting our restaurant today. […]
The hardest part of content marketing isn’t starting a blog or crafting a clever social media graphic. It’s figuring out how to use content in a way that makes every interaction with your customers more effective—while simultaneously overcoming bureaucratic headaches. Inside large organizations, pulling that off requires an incredible amount of internal coordination and buy-in. […]
Digital marketing is cost-efficient. Of course, badly managed pay-per-click campaigns can burst anyone’s budget; however, the cost of most digital marketing tactics still deliver better ROI than traditional marketing. Another big opportunity for businesses in digital marketing is that it allows you to target an audience that local or international, which makes your campaign efforts […]
This is Facebook’s way to filter through the noise and get serious about showing you what they expect you’ll like/will keep you engaged on the platform longer. They want time on the platform to be more meaningful for the user through meaningful conversations and interactions with friends and preferred pages. What does this mean for […]
Google AdWords is Getting Rid of Review Extensions This Month Why this is important? Having extensions on your AdWords ensures that your ads stand out from competitors and helps increase your quality score. So, by having one of your extensions disappear, your ad rank can be negatively affected. What can you do to solve this […]
