On-page optimization is something that takes little effort to get right but might be the difference between a top ranking and relative obscurity on a lesser page. Optimizing each page also helps you rank for a variety of keywords, with certain terms you weren’t actively targeting bringing in consistent traffic. While you still need to focus a great deal of attention on off-page factors like backlinks, following a simple formula when you post new content puts you in the best place for success. There are many elements that go into an SEO campaign, but a big piece of the puzzle is remaining consistent and focused every time you update your site.
1.Start Title Tag with Your Keyword
Your title tag is one of the most important elements of every page because this is how the search engine reads and categorizes your title. When people search for something your title makes a HUGE difference for page results.
2. Improve your Meta Description
The meta description is perhaps the second most important factor of your on-page SEO. This is the descriptions that searchers see when they search for something. Here are a couple of tips on how to make the best meta description for your page:
- It should be around 130 to 160 characters
- It should be actionable and have a hook that grabs the viewer’s attention
- It should include a call-to-action
- It should match the content and contain the keywords
Don’t make a generic one, every meta description should be unique
3. Title Tag
Your title tag will often just be the title of an article or post, but you can alter this for SEO purposes. The title will appear in the search engine, so it needs to be readable and eye-catching compared to competing sites. Try to include your main keyword at the start of the tag if possible, though you can still often rank if you don’t follow this exactly. You will occasionally see sites ranking without the keyword in the title, usually due to the quality of backlinks they receive. Google is able to understand the content of a page without specific keywords, but you improve your chances of ranking when you make it clear.
4. Use Headline Tags
Headline tags are the different sizes of your fonts (h1, h2, h3, h4, etc). Always use just one H1 tag – and use it for your title. Search engines look for the H1 tag. It’s the pizza to their Netflix.
Include your keywords in the headline tags but don’t just keep repeating the same one. Use variations, change it up, spice these keywords up a bit. Most importantly, make sure that all your headlines are natural. Write for the reader, not the search engine.
5. H1 and H2 Tag
Most metatags have lost their power, but H1 and H2 tags can still be used to provide relevancy to your content. These heading tags indicate important parts of the content, so adding your keyword or related phrases can help you rank. Avoid overusing these tags, though, as it could suggest you are trying to gain an unfair advantage.
URLs are most effective when they are short and readable. Both the search engines and visitors respond better to concise URLs, with the addition of your main keyword wherever possible. Platforms like WordPress allow you to edit your URL quickly, so make use of this facility to craft a short line about the article.
Links play a vital part in ranking a site but are also crucial in on-page optimization. Internal links are used to structure a site, using keywords to link to an appropriate page. The obvious example is Wikipedia which gains great authority by internally linking between the most relevant pages. Additionally, you should link out to relevant sites, indicating you are providing references and citations that help improve the experience for visitors.
8.Internal & External Links
Make sure that every article you write has external and internal links. Search engines like it when your content is well connected to other content on your site, to show that your stuff makes sense. Engines also like it when you display relevant links to other top high quality and popular content on the web.
9. Optimize Your Images
Images make an incredible addition to SEO and not too many people know how to optimize them. Turns out, search engines don’t read the name of your image, they actually read the “alt text”. So make sure that when you upload an image, put your keywords in the alt text tag of your image, every single time.
Also, don’t forget to reformat your images to make sure it’s a small enough size so it won’t slow down the loading speed of your site.
10. Mobile-Friendly Design
Older websites can suffer when viewed on a mobile device, leading to a poor user experience. There can even be problems with newer sites, particularly if you don’t have a responsive design. Google are penalizing sites in their mobile search if they are not providing a mobile-friendly service, so ensure you test across a variety of devices.
11. Don’t forget about Keywords
Use a paid SEO tool or Google Adwords (free) to look up the best keywords to rank for. Make sure to use long-tailed keywords instead of short ones. Here is what I mean.
The term “pet food” is very highly used and hard to rank for. Instead, target “best pet organic pet food for french bulldogs 2017” or some combination of a few keywords. The less demand there is for a keyword the higher chances your site will rank for them.
12. Write Long Form Content
Another SEO tips, content is crucial. But most people misunderstand and think that the more content the better. That’s not actually true. Turns out, search engines rank your posts depending on their length. Somewhere between 1900 and 2500 words is ideal as this awesome graph from Backlinko illustrates:
13. Relevant Content
SEO has evolved from a single page targeting one or two keywords to a single page potentially ranking for a host of search terms. Google can understand the link between keywords at a far more advanced level than in previous years, so it is worth creating articles that can rank for various long-tail searches. You don’t need to stuff a list of terms into your content, but instead develop articles that provide useful information and can be considered authoritative.
14. Boost Site Speed
Site speed is more important than people think. According to MunchWeb, 75% of users wouldn’t come back to a site if it took longer than 4 seconds to load. Use tools that check the speed of your site and make some adjustments to make your site load faster.
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